Made to measure.
Designed to move forward.
Oaksome is a forward-thinking furniture company born from a simple idea: to make bespoke design feel effortless. Bringing together thoughtful design, smart automation and an intuitive digital platform, it makes room for individual needs and a clearer way to create.
positionning & brand strategy
We positioned Oaksome as an inventor of the everyday, with human needs as its starting point. We built a precise framework connecting the functional clarity of Dieter Rams and Mies van der Rohe, Marie Kondo’s intentional approach to living, Acne Studios’ contemporary cultural edge and Uniqlo’s accessible quality. Each reference serves a purpose: designing with restraint, making room for what matters and bringing bespoke furniture to a wider audience. Advanced digital tools and human guidance turn this vision into a simple experience, thoughtful solutions shaped around people, their spaces and everyday life.
naming
We created the name Oaksome through a careful balance of meaning, sound and versatility, covering both creative and legal considerations. Memorable, rooted in nature and adaptable across sectors, it gives the brand a clear identity with room to grow.
Brand
brand colors
Primary colours
brand colors
Secondary colours
- #ECE3F9
- #DBD7F9
- #EBBA9C
- #E6946A
- #B5593D
- #F4FDDB
- #BDE7C5
- #D4DED4
- #C5CCD2
- #B0B3B4
- #66766C
- #1E4744
- #222D3E
- #1A1A1A
We designed an extensive digital experience, bringing together a configurator, smart filters and clear purchase journeys to make bespoke furniture feel simple. Alongside it, we crafted an inviting tone of voice and the full website copy, guiding people from first inspiration to confident decisions.
We created an imagery guide to generate AI visuals in Oaksome’s distinctive style, defining composition, lighting, colours and textures to ensure brand consistency and make it easier to produce imagery at scale for SEO-driven content.
We developed a deeply human approach to brand activation, built around a series of case stories showing how Oaksome fits into real lives, spaces and everyday needs.
From strategy to everyday touchpoints, we created an extensive range of assets to bring Oaksome to life. All designed to grow with the brand. Because the ambition goes well beyond the launch.
